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How China affects the global large format inkjet printing manufacturing industry

China, with a population of 1.3 billion and a sustained and rapid economic growth in the past 16 years, has to attract the attention of the world. As early as 2004, China has surpassed Japan to become the largest oil consumer in Asia, It has surpassed Italy to become the sixth largest country in the world. In February, the LDPE contract price in the United States was 929.03 cents/pound (two major economic powers. In terms of purchasing power, China has also leapt to the second place in the world. Here, we will discuss China's impact on the global large format inkjet printing manufacturing industry.

according to statistics, China has 11million billboards, more than any other country in the world, including the United States (only 400000). With the increasing demand for fixed advertising and mobile advertising image business, China will form the world's largest outdoor advertising industry. China's advertising revenue accounts for about 17% of China's total economic revenue, while many western countries only account for 5% ~ 7%. China has such a large population, such a large outdoor advertising industry, and its economic growth rate is faster than any other country in Europe or even the United States. How will China affect the global inkjet printing manufacturing industry

it is expected that the utilization rate of digital printing will be significantly increased in the field of image manufacturing in China. Since the development of image silk printing and lithography in China is later than that in many other countries, inkjet printing is basically used in China's large format image printing market. According to the latest survey, about 54% use ink-jet printing, 45% use silk printing, and only 1% use digital printing. In western countries, only 16% ~ 17% of the images are inkjet printing, and a small number of large format images are silk printing and offset printing, but most of them are still digital printing

China has more large format solvent inkjet printers than any other country, and the frequency of use is quite high, which is 24:7. China has developed into the most competitive large-scale market in this industry

the rise of China's large format inkjet printer manufacturing industry

now, large format solvent inkjet printers account for about 25% of China's large format printers. In the past four years, many domestic manufacturing enterprises have continuously expanded their local market. Western manufacturers such as Nur, Scitex vision and vutek have also become a part of their market, which is mainly composed of oil pump, mailbox, oil delivery valve, oil return valve, force measuring cylinder, force measuring piston, pull rod, pendulum, swing rod, force indicating dial, drawing roller, pull wire pulley, etc. Advocates of water-based inks such as HP and Epson also compete with other manufacturers in the Chinese market with their unique inkjet heads

in the past, China's solvent inkjet printers were made based on Xaar inkjet head technology (such as xj128, xj500, xj126, etc.), but now many other inkjet head manufacturers are also favored in China, such as Konica, Ricoh, etc

as new equipment begins to flood the Chinese market, the inevitable price war also affects the interests of manufacturers and users. In the 18 months since January2002, the price of inkjet equipment has dropped by half, and new equipment has also begun to impact the market. The speed of this "super glue" can be applied to materials with different surface characteristics is far beyond our imagination. The erosion of profits in the domestic market has led more and more Chinese manufacturers to turn to exports

2002, some Chinese manufacturers of large-scale inkjet printers started their export business, such as Feiyang, yaselan and Runjiang, which exported some equipment abroad. In the following years, this trend became more and more obvious. At least 8 inkjet printer manufacturers from China participated in sgia2003. However, the number of Chinese exhibitors in i s a 204 and drupa2004 was less than before. Is the export strategy of Chinese enterprises wrong? Of course not. The fact is much more complicated. Many factors have affected the development of China's digital printing industry

first, Chinese enterprises realize that it is not easy to develop international business. It is a very expensive and long process. First of all, it costs a lot to participate in international exhibitions, and most Chinese manufacturers do not have the ability to do so. Secondly, many enterprises have not found the right foreign distributors, have not trained good foreign language technicians, and have not built an effective foreign language service network. In addition, capital turnover is also a problem, mainly because at least 20 enterprises in the Chinese market use similar inkjet head technology. The SARS epidemic in early 2003 led to the depression of the entire Chinese market, and manufacturers did not have enough funds to develop the global market

second, at that time, foreign distributors raised the price of printers in order to increase service quality and profits. However, Israel and the United States continued to introduce new products and reduce the sales price, resulting in the less attractive price position of Chinese equipment. However, the biggest problem may be that the western market lacks confidence in Chinese equipment and ignores details such as the operation and maintenance of Chinese equipment. The buyer's concept needs to be strengthened

new China's export strategy

after the failure of the export market, most Chinese manufacturers are forced to start to reset their market strategies. Fortunately, China's re positioning is very similar to that of Europe, the United States and Japan. They are also establishing contacts and cooperation with manufacturers in some countries, such as China and South Korea. In the past two years, China has maintained very close and high-frequency ties with many foreign enterprises

at the 2004 International Exhibition, including I SA, s GI a, drupa and photokina, many western manufacturers began to paste their own trademarks on Chinese made equipment to enhance the value of Chinese made equipment, such as DuPont inkjet printer (Runjiang), Tiara (yassera), rasterprint (Runjiang), Gerber (Taiwei) and redhil. Finally, the particles were firmly attached to the negative with a fixing liquid to make Ferrograph L (yassera) Ninja, Matan, etc. Moreover, saiangel has also established a cooperative relationship with beiren group, a Chinese offset printing machine manufacturer. Saiangel's Nur series are also partially produced in a company in Shanghai. There is no doubt that in the next few years, more world-renowned companies will establish close cooperative relations with Chinese enterprises

it can be said that this is a market revolution that can make Chinese and Western companies mutually beneficial. First, Western companies use their own brand advantages to authorize Chinese manufacturers to use their own trademarks, which is very helpful for them to establish a broader technical support and service network. However, the mechanical equipment made in the West has been constantly improving. Therefore, it is required that the cooperative Chinese enterprises should follow up from time to time. Not only the printing effect of the equipment should meet the international requirements, but also the technology and capital are very important

second, most of the cooperative Chinese enterprises have great influence. They can push the products of Western brands to the Chinese market at the fastest speed. This is the so-called OEM. At the same time, Western companies will also provide Chinese enterprises with high-quality machine parts to ensure the quality and profit of the equipment. Inevitably, this will make Chinese enterprises that have close cooperation with Western companies more competitive, with stronger funds and broader foreign markets. At the same time, it will also help them fight against other domestic competitors more effectively. In short, the Chinese market will become clearer

China's entry into WTO has cleared the way for Chinese enterprises to import foreign high-quality raw materials and accessories. We can expect the Chinese market to be more transparent and more foreign enterprises to invest in China to promote the further maturity of the Chinese market

information source: printing industry

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